Blog

Significance of UI/UX design in website development

Posted on 12 September 2022

Introduction

As per stats, 70 percent of online businesses fail because of bad usability. This strongly emphasizes the significance of UX for website development. No matter how good your website looks, if it doesn’t have a good UX, it can’t manage to keep its place in the market. So, you need to have a good digital marketing agency working for you if you want to have the best UI/UX design for your website..

Basic designing terms

Most of the time we get confused with the terms like web development, web design, UI, and UX. We think that they are the same, but that is not the case. Here are the basic definitions of these terms that indicate their differences.

Web development

All the background work that makes the site responsive, determines its speed, and makes it work effectively falls under the category of web development.

Web design

It is a broad category that includes different disciplines and skills to create or maintain a website. UI and UX designs also fall under this category.

UI- User Interface

This term refers to the aesthetics of a design. Everything from color selection to font selection, and graphics involved that determines the overall look of your website falls under this category.

UX- User Experience

It explains how the user feels or how convenient the website is to use. It involves the process of developing and improving the website from its design point of view. The UX of a website tends to determine the fate of the website.

Now, as you have learned the basic difference between these terms, it is time to see the reasons that make UI/UX significant for website development.

1. Enhances user engagement

The best thing you can offer your users is the cohesion of the design, so they can easily get what they need. Both UI and UX offer the integration of all graphic elements of the design. If the website fails to grasp the attention of the audience then they will move to some competitor’s website. Thus, if you want the user to stay on your website then you need to make sure that you design your website following all the protocols of UI and UX.

2. Time and money conserving

Investing enough time and resources in the generation of a design helps you in having a customer-friendly website. This means that you don’t have to spend your time and energy frequently on minor changes. Making frequent changes requires both time and money, so why not go for the option that ensures stability in terms of managing your time and money?

3. Brand building

UI/UX’s main goal is to make sure that the user is satisfied by all means, and if your website is made considering users’ preferences as the first thing then it speaks for your brand. It is in human nature that people are more attracted to things that are people-centric. So, UI/UX allows you to build a well-perceived business overall.

4. Boost conversion rate

Many websites offer the same services, the only thing that makes them different is their design. If the design is user-friendly then it will be perceived well by the users compared to others. As per a few studies, user experience can boost conversion rates up to 400%. This relatively increases the user’s willingness to visit the site again. Thus, UX design tends to increase your business.

5. Support SEO

SEO is one of those things that determine the success of a website. UX design and SEO go side by side and are important for the ranking of the website in Google search results. The purpose of SEO is to provide relevant information quickly to the user, and the UX design means quick page-loading speed, mobile responsiveness, and user-friendly structure which helps to fulfill the purpose of SEO.